Home Value Estimates

Overview

Based on insights from a variety of sources (UserVoice / Customers / Clients / Homebotters / Data / Usability markup / Competitor Analysis) we identified an opportunity to increase trust in our Home Values, which would empower homeowners and customers to make more informed finance decisions, therefore increasing trust and confidence in our product.

Background

• Homeowners receive a monthly home report with actionable insights based on their monthly home valuation.
• The majority of these financial insights use the estimated home value as their baseline.
• The current home value experience was designed two years ago and has several usability and usefulness issues.

Action

• I sketched ideas and rapidly prototyped, including variations on copy, animations, infographics, visualizations, and interactions.
• I conducted generative and evaluative usability sessions with 60 participants, landing on a design where 9/10 participants had a general understanding of the calculation and more confidence in its accuracy.
• I worked with engineering team leads to break down the designs into three sprints, with each representing the smallest chunk of deliverable value.

Outcome

• The project was presented using the Double Diamond framework to the entire company, giving them confidence in a solution to a poorly performing current experience and educating them on how the product org works.
• The iteration is currently in the product backlog and did not make it to production prior to my departure from Homebot.